AI in Gyms and CrossFit Boxes: What Athletes, Coaches, and Gym Owners Want

Oct 2, 2025Sahin U.

Last weekend we were at the Tough’n’Rough 2025, a growing CrossFit competition that brought together around 100 teams. Boxbase was proud to be there as a sponsor and to connect directly with members, coaches, and box owners at our booth.

During the event, we asked visitors a simple but powerful question:

If AI could make one thing easier in your CrossFit or fitness journey, what would it be?

👀 What people are saying

We collected dozens of responses, and some clear themes emerged:

🏋️ Coaches

Coaches were mostly interested in programming support. They talked about AI helping with creating training plans, warm-ups, class-plans and workout variations. Many wanted a system that adapts to class needs on the fly.

💬 Coaches & Members

Some who play both roles (coach and athlete) highlighted the need for smarter workout planning and time-saving tools. The common idea was: “Help me prepare effective workouts without spending hours on spreadsheets.”

👥 Members

Members mainly focused on personalization. They wished AI could suggest adjustments to workouts based on progress, recovery, or individual needs. This shows how athletes value tailored support that goes beyond “one-size-fits-all.”

The bigger picture

Interestingly, no matter the role, the main topics circled around:

  • 🤓 Smarter programming
  • 💅 Personalization of training
  • ⏱️ Saving time on repetitive tasks

That matches exactly what we at Boxbase see every day: running a box is complex, and both owners and members want technology that adapts to them and not the other way around.

Why this matters for Boxbase

These insights fuel our mission. We are actively researching and experimenting with AI integration inside Boxbase.

The goal: make life easier for box owners, coaches, staff, and members alike. From automating programming suggestions to personalizing member experiences, we’re building features that actually solve problems people face.

Exciting updates are on the horizon. 🚀


👉 Book a call and see Boxbase in action.


Blog title image credit: Illustration by undraw on undraw

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